Allbirds is a sneaker and shoe company rooted in creating a revolutionary textile using renewable, natural materials to design an incredibly comfortable shoe. Allbirds uses ZQ Merino from New Zealand to ensure proper treatment of both the sheep and the land that they live on. Its co-founder, Tim Brown, grew up in New Zealand and recognized that it had so many great qualities along with being sustainable that would make it a perfect resource for footwear. Merino Wool is especially good for footwear because it minimizes odor, regulates temperature and wicks moisture. Merino Wool is good shit from head to toe!