Merino Wool Series: Smartwool

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If you’ve ever skied or done any cold weather activity, you’ve probably worn or at least encountered a Smartwool product. Smartwool, despite its size, has made a conscious effort to source responsibly and transparently--using the best, most ethical practices at each step of production. Smartwool sources from New Zealand from a company called ZQ, which is particularly concerned with ensuring environmental, social and economic sustainability and safeguards animal welfare. Smartwool considers merino wool “nature’s finest” and appreciates that merino wool is comfortable, dependable and breathable during all seasons--in extremely hot temperatures and extremely cold temperatures.

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