Media Kit

Shit That I Knit was officially founded in October of 2015 when Christina and her mom, Katie, started selling shit at SoWa Open Market in the South End of Boston, MA. After selling out, getting wholesale orders in stores, and building out the team, Christina decided to quit her job in digital advertising sales and do this shit full-time.

During the first season, in order to scale (and not have to knit thousands of hats themselves) the CKO and CMO formed a team of women in Boston to knit with them. When this proved to have scalability issues, they found a group of women in Lima, Peru who had already formed a network of hundreds of talented knitters who also had access to the most wonderfully delicious merino wool in all the land. 

F/W 2016 was a huge success- we sold out by early December after our girl Kristin Cavallari posted about how much she loved her Gunn Beanie and lots of amazing press in The Boston Globe, Refinery29, Real Simple, Forbes, Improper Bostonian, Boston Magazine, Bostinno, and many others. 

During this time we also started a giving initiative- Give-A-Sh*t Knit Kits. You can read more about that here.

Going into F/W '17, we have three interns, an office in Allston, and BIG plans for the fall. Stay tuned! And if you want to chat more, email Christina at