Next up in our "Beneath the Beanie" series is Naa-Sakle Akuete, founder of natural skin-care brand, Eu'Genia Shea. Christina and Naa-Sakle were Tory Burch Fellows together, and Christina quickly fell in love with their shea butter products, beautiful packaging and brand ethos. Eu'Genia Shea was inspired by Naa-Sakle's mother who was once the president of the Global Shea Alliance, an organization that advises governments and NGOs about shea butter standards, fair trade, and sustainability. Given STIK's origins, we always admire a strong mother-daughter duo!
Similar to STIK's mission of supporting artisans in Lima, Eu'Genia Shea supports 7,500 women in Ghana and pays them fair wages and 15% profit share to source their products. And like Christina, Naa-Sakle is a new mom!! Enjoy this conversation with our friend Naa-Sakle, and check out their products if you have not already. They make amazing and luxe gifts for a hostess, new mom, or yourself ;)